Dreamforce is almost here.

From 15th-17th September the Salesforce community will descend on San Francisco for three days of keynotes, product announcements, demos, networking, parties and, inevitably, a lot of walking around Moscone with a coffee in one hand and a phone in the other.

This year is a particularly exciting one for us at Vinton. We’re heading to Dreamforce as sponsors, we’ll have our own booth in the Campground (#221) and we’re coming with some big new things to show you.

Want to meet up with us there? Book time with us in advance!

There’s still time to register here. And use the code DF26DSPN987 for 25% off your pass.

What you can expect at the Vinton booth

First of all, you won’t be able to miss us! We’re going bright orange so our booth should be well visible on the Campground!

We’ll have live demos of some exciting new Vinton features, including functionality we’re not quite ready to reveal yet. However, we’re planning to give you a sneak preview of one of them before Dreamforce, so sign up for our LinkedIn Live.

You’ll meet the Vinton team, see the latest product developments and have some interesting conversations with us about where conversation data fits into your Salesforce and AI strategy.

And yes, there will be prize draws!

You can enter for the chance to win AirPods, and we’ll also have a bigger prize draw for a MacBook too!

Plus, we’ve got some fun Vinton swag and enough sweets to keep you going through three days of Dreamforce.

What we’re looking forward to

The keynote. Obviously.

Whatever else you do at Dreamforce, there is always the keynote.

We’re expecting plenty of big announcements around Salesforce’s vision for the agentic enterprise, Agentforce, data and the increasingly important relationship between AI and the systems businesses already rely on.

Last year’s Dreamforce was dominated by the move towards an “agentic” Salesforce, with Agentforce 360, Agentforce Voice, Agentforce Vibes and a much bigger focus on agents that can actually take action.

We’re curious to see where Salesforce takes that story next.

And we’re particularly interested in what the new announcements mean for the wider ecosystem. What will become possible? What will customers actually implement? And where are partners and ISVs going to fit into the next phase of Salesforce?

Seeing old friends – and meeting new ones

For us, this is probably the biggest reason to be at Dreamforce.

We’ll be catching up with customers, partners and people we’ve met at World Tours and other Salesforce events throughout the year. We’ve already spent a lot of 2026 travelling around the Salesforce ecosystem, from New York and São Paulo to Paris, London, Milan and Zurich, so we’re looking forward to bringing all those conversations together in one place.

And then there are the thousands of people we’ll be meeting for the first time.

We’ll be at our booth throughout the event, so come and say hello. We’d love to introduce you to Vinton, but we’re equally interested in hearing what you’re working on, what you’re building and what you’re trying to get out of Salesforce’s next chapter.

Some speakers we’re particularly excited about

Dreamforce always manages to put an eclectic group of people on the stage, and this year is no exception.

We’re particularly looking forward to seeing Sterling K. Brown. He’s an incredible Emmy and Golden Globe Award-winning actor, so we’re interested to see what he’ll bring to a Dreamforce stage.

It will be essential to hear Alessandra Sala, Co-Chair of UNESCO’s Women for Ethical AI and Sr. Director of AI & Data Science at Shutterstock speak. With her work spanning AI research, responsible innovation, ethics and governance, she brings an important perspective to a conversation that is increasingly moving beyond what AI can do to how we should use it.

We’re also keen to hear Anton Osika, CEO and co-founder of Lovable. Lovable has become one of the most talked-about tools for quickly turning ideas into working apps and websites using AI, and Salesforce says more than 50 million projects have been built on the platform since its launch in late 2024!

And then there’s the inimitable Sheryl Lee Ralph, Emmy Award-winning actor, producer and bestselling author. She’s known not just for her incredible career but for her advocacy and leadership. Her focus on bold leadership and representation should make for a particularly inspiring session.

One additional speaker of particular interest is Ethan Mollick, whose work on innovation, entrepreneurship and the practical implications of AI has made him one of the most interesting voices in the conversation around how organisations actually work with AI.

The Salesforce Ben After Party

Dreamforce doesn’t finish when the expo closes.

We’re also looking forward to the Salesforce Ben After Party on 15th September at The Grand Nightclub. It’s one of those events that has become part of the Dreamforce experience in its own right, bringing together Salesforce professionals, partners, customers and community leaders for an evening of networking, music and generally letting your hair down after a long day. The big question is will Ben be DJing again?

Hope to see you there!

Dreamfest

We don’t know yet who will be performing at this year’s Dreamfest event, but if previous years are anything to go by, we’re expecting someone fairly big. Previous acts have included P!nk, Red Hot Chili Peppers, Foo Fighters, Metallica and Benson Boone.

We’ll keep checking for that announcement!

The Campground

One of the best things about Dreamforce is the sheer variety of companies you’ll find across the Campground.

There are hundreds of products tackling everything from data and integration to AI, security, marketing and sales productivity, so it’s worth leaving some time simply to wander around and see what’s out there.

And, of course, don’t just stick to the biggest names.

Some of the most interesting conversations at Dreamforce happen with smaller ISVs and partners solving very specific problems. If you’ve got a particular Salesforce challenge, the Campground is a pretty good place to find someone who has already tried to solve it.

Come and see us

If you’re going to Dreamforce, we’d love to meet you.

Dreamforce is huge, and the days disappear remarkably quickly, so don’t leave it until you happen to walk past our booth #221.

Book a time with us now!

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